Logos come in all shapes and sizes. When designing a logo, one has to think of how it will look sans color and transfer over into black and white for printing. Negative space is very important, as is legibility. Color adds a whole new dimension, feel and emotional response. Designing a logo without these elements [...]
Source: http://artnectar.com/2011/05/black-white-logos-business-cards-inspiration/
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